Tony Morgan has this quote over on his blog, so I thought I’d steal it. It’s not his anyway!
Jeff Bezos, founder and CEO of Amazon.com as quoted on BusinessWeek.com (April 17, 2008)
I believe you have to be willing to be misunderstood if you’re going to innovate. That’s actually a serious point. If you’re going to do something that’s never been done before—which is basically what innovation is—people are going to misunderstand it just because it’s new.
My thoughts: There are so many times I have felt and still feel misunderstood. People who don’t understand why we do things the way we do them. Just because it’s not the norm or the traditional way of doing church. I really want to be innovative in the way we reach people with the gospel. We don’t need to reach people who are already reached. We don’t need church hoppers or transfer growth. We don’t need to find ways to reach people who are being reached by other churches in our area. To quote Craig Groeschel, “To reach people nobody else is reaching, we must do things that nobody else is doing”.
